Tollywood's most anticipated movie 1- Nenokkadine, which hit the screens on January 10, has embarked on a fantastic start at the Box Office in Andhra Pradesh as well as across the globe.
Mahesh mania has reached the peak on its opening day. As per the early trends, this Sukumar-directed psychological thriller has done fantastic collection on first day.
The first show of 1- Nenokkadine began quite early in the morning. In a few place, the screening of the film reportedly started at 4 am and two shows got over before the actual time of the first show. It is reported that the movie has run to packed houses even in the wee hours. Thanks to Mahesh mania.
When the first show started at the actual time, the theatres screening 1-Nenokkadine were overflowing with people within and outside. The owners of the cinema halls had to call the police to control the mob in a few places. The movie managed to drive unprecedented crowd in both single screens and multiplexes, where it has registered 100% occupancy in the morning shows.
More than 50% of tickets for 1- Nenokkadine were booked in advance and remaining tickets were sold out early in the morning. Many theatres were showing 'housefull board', hours before the morning show began. It was big disappointment for many Mahesh fans, who had dreamt of watching the movie on the first day, first show. A few even tried to buy the black tickets, which cost them Rs 1,000.
But 1-Nenokkadine garnered mixed word from the film goers. This psychological thriller was successful in impressing the viewers in 'A' centres, while the audience in 'B' and 'C' centres gave it thumbs down, which took toll on its business in the afternoon and night shows.
The makers are yet to reveal its collection report. But if we are to go by the trends, the movie has collected Rs 12+ crores nett (Rs 20+ crores gross) at the worldwide Box Office on the first day of its release. Produced by 14 Reels, 1-Nenokkadine has made it to the headlines many times prior its release. The promos of the movie have rocked the viewers' curiosity to sky high. In addition, the makers have done massive promotions for it. All these factors have made Mahesh Babu fans to desperately wait to watch the film.
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